A Place for Mom

  • Director, Customer Managed Relationships

    Job Location(s) US-WA-Seattle
    Job ID
    2018-3103
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Director, Customer Managed Relationships will be responsible for standing up A Place for Mom’s consumer engagement, lead nurture and conversion activity in all channels.  This role reports to the CMO.

     

    In this newly created leadership role, you’ll be responsible for creating a CMR marketing practice (formerly known as Customer Relationship Management) that addresses the consumers’ increasing demand for more control over how they communicate with the company, what they expect, how they want to consume content and how they want to engage with A Place for Mom’s advisor services and, ultimately, our senior living communities.

     

    This executive will have strong direct/CRM and digital marketing experience with the ability to envision,  design and execute new consumer-led lead nurture programs that drive greater consumer engagement and conversion.  This role works closely with Directors of Analytics, SEO, SEM and Brand marketing. The ideal candidate will possess both a consumer needs- driven mind-set and strong performance marketing background.

     

    Additionally, this role is responsible for establishing CMR/marketing operations, ensuring that people, process and tools are optimally set up, aligned and integrated in order to achieve business results.

    Responsibilities

    • Co-create the CMR vision, strategy and 3-year growth plan with the CMO and set the future-state CMR agenda. Identify and build a team based upon growth plan/scale projections.
    • Develop and advance the business requirements for CMR marketing technologies, processes and systems.
    • Collaborate closely with colleagues across Marketing Sciences, Brand Marketing, SEO, Acquisition, Technology, Affiliate Marketing and Data Services
    • Establish, test and launch CMR/lead conversion programs, including multichannel campaign integration, database and email marketing across/within multiple brands and domains
    • Drive performance through a results-driven experimental A/B testing approach, both in existing channels and within channels and techniques that are new to the organization, e.g. paid social
    • Communicate with SEM/SEO/Brand marketing, senior leadership, and sales management on an ongoing basis regarding lead conversion performance results, current initiatives, and course corrections being taken.
    • Identify new optimization tests and growth opportunities and areas for additional investment in time and money and decreased focus.
    • Manages lead conversion/CMR marketing calendar, budget management and reporting.
    • Deliver repeatable, sustainable and predictable CMR-generated revenue across multiple domains/sites and geographies
    • Owns the success of scaling CMR marketing efforts

    Qualifications

    • A senior CRM, digital and database marketing professional with 15+ years marketing experience with a track-record of creating true, consumer-driven engagement initiatives.

    • Desire to be part of a purpose -led, high performance marketing organization

    • Senior direct, digital and database marketing professional with a minimum of 15+ years in CRM within a consumer centric marketing organization

    • Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B and B2C direct marketing, including database marketing, analytics/segmentation and all forms of digital marketing

    • Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results

    • Experience with defining and developing martech and systems required for consumer engagement/conversion programs

    • Resourcefulness; ability to influence and collaborate with both internal team members and external agency partners

    • Excellent analytical, communication and presentation skills; must be action-oriented

    • Quick study of complex problems and a highly organized approach to finding high impact solutions

    • Collaborative team player, ready to share success across a high-performing marketing leadership team

       

     

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