A Place for Mom is growing rapidly and looking to add a strong contributor to our Search Engine Marketing (SEM) Team. The SEM Specialist will perform campaign research, development, updates, and optimization for A Place for Mom"s paid search accounts with the goal of increasing relevant paid traffic and improving SEM and financial metrics.
Search Engine Marketing Specialist A Place for Mom is growing rapidly and looking to add a strong contributor to our Search Engine Marketing (SEM) Team. The SEM Specialist will perform campaign research, development, updates, and optimization for A Place for Mom"s paid search accounts with the goal of increasing relevant paid traffic and improving SEM and financial metrics. This position will also be involved at times in running reporting, analysis of campaigns and performance, and using the APFM content management system to set up sites, personalization rules, and conversion rate optimization testing. The ideal candidate is a fast learner comfortable in a fast paced environment, has very strong Excel skills, has a very high level of attention to detail, and has a strong understanding of math, including algebra and statistics. Key Responsibilities Create new campaigns, ad groups, ads, and keywords using SEM best practices and APFM project goals. Periodically review search query reports to identify irrelevant searches and create and update negative keywords to prevent these queries from being targeted. Review display ad placements for sites that are not relevant or perform poorly and update negative placements to prevent ads from showing on these sites or pages. Perform ad copy optimization including analysis of ad performance, elimination of under-performing ads, and creation of new ads to improve consumer engagement and click-through rate. Audit SEM campaigns for completeness, consistency, and performance. Document any gaps, develop plans to fix or enhance any gaps, and execute those plans to bring campaigns to higher standards. Contribute to development, running and review of operational and one-time reports and analyses. Contribute to setup and maintenance of SEM campaigns and their integration with the websites on which they are directed, maintaining needed data and rules for site personalization and conversion rate optimization testing. Skills and Experience Bachelor"s degree in a relevant field (e.g. Math, Business/Marketing/Advertising, Information Management, etc.) and a minimum of 5 years relevant combination of experience and education. Demonstrable skill and experience in using Excel, using advanced formulas and methods for organizing data and analysis. Ability to meet multiple concurrent priorities and commitments with extreme attention to detail. Strong math aptitude and knowledge, including algebra and statistics. Experience with data-related marketing is desirable with digital advertising experience preferred, such as Google and Bing search advertising or Facebook advertising. Strong collaborator with ability to work with others on the team and beyond the team. A strong communicator and team player. Ability to work in high-energy, deadline-driven environment. Candidates must be authorized to work in the United States to be eligible for consideration, visa sponsorship not available. About a Place for Mom A Place for Mom is North America"s leading information service for senior living options, including independent living, home care agencies, adult family homes and assisted living communities. Our role is to provide information and options that meet a loved one"s stated needs and preferences. A Place for Mom, Inc. has assisted nearly 800,000 families in finding care and housing for their loved ones since 2000. APFM"s service is offered at no charge to families, as providers pay a referral fee to APFM. The providers which are referred to families are options to assist in finding the right care or housing. Families are encouraged to tour and ask questions of each community or agency to ensure they select the community or agency that best meets their need. APFM currently has over 600 employees nationwide, with continued growth plans well into the future. Located in the Columbia Tower in downtown Seattle, WA, our corporate headquarters showcase a panoramic view of the city. We offer competitive compensation and benefit packages along with paid time off, paid holidays, and a monthly parking stipend. Our employees enjoy healthy snacks and beverages in our kitchen, ergonomic standing desks, free gym access, and a collaborative and open work environment. We have a vested interest in our employees, and advocate their training, development and promotion from within. A Place for Mom is privately held by Warburg Pincus, a leading private equity firm that has invested more than $35 billion in over 650 companies in more than 30 countries around the world. A Place for Mom is an equal opportunity employer committed to hiring and valuing a diverse work team. This policy of Equal Employment Opportunity applies to all applicants and employees, and to all aspects of employment, including recruitment, hiring, training, compensation, promotions, and treatment on the job, benefits, termination, and all other terms and conditions of employment. #LI-POST