A Place for Mom

  • Senior SEM Manager

    Job Location(s) US-WA-Seattle
    Job ID
    # of Openings
  • Overview

    APFM is looking for a passionate Senior SEM analyst that can use their technical skills and marketing knowledge to drive the strategy and optimization for our multi-million dollar SEM campaigns.


    Are you an experienced SEM analyst who loves analyzing large data sets and identifying trends to influence your marketing strategy and approach to optimization? Does creating SEM ad copy that uses all 60 characters in the headlines make you smile? If you love data and are looking for an opportunity to have direct impact on a company’s bottom line, you’ll be the perfect addition to our growing digital marketing crew!


    • Analyze SEM performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
    • Actively manage and implement large scale SEM campaigns across multiple countries with millions of dollars in monthly spend
    • Conduct recurring weekly and monthly SEM optimization tasks (i.e. keyword expansion, ad testing, negative keywords, etc.)
    • Work closely with outside agency to implement full-funnel customer acquisition strategies, optimize bidding strategy, and drive landing pages and ad copy to improve channel performance
    • Identify opportunities for keyword, geography, and channel expansion through data analysis and industry research
    • Audit SEM campaigns for completeness, consistency, and performance. Document any gaps, develop plans to fix or enhance any gaps, and execute those plans to bring campaigns to higher standards


    • 5+ years of experience managing search marketing campaigns and budgets at scale
    • Deep understanding of Google Ads strategies, keyword bidding, and best practices
    • Experience optimizing SEM campaigns with multi-step conversion funnels
    • Bachelor’s degree required; preferably in math, economics, finance or related field
    • Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines.
    • A strong analytical background with a bias for developing data-driven solution
    • Proficiency in Excel is a must: Pivot Tables, VLOOKUP, SUMIF formulas are your friends
    • Experience with SQL, Python and/or R is a plus


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