A Place for Mom

  • Senior Manager, Lifecycle Marketing Operations

    Job Location(s) US-WA-Seattle
    Job ID
    2018-3376
    # of Openings
    1
    Category
    Marketing
  • Overview

    This newly-created position is responsible for helping customer-focused 1:1 marketing initiatives come to life across the customer lifecycle. You will be the go-to person leading the effort to execute front-end test ideas and programs in our back-end marketing systems to drive the desired business result. You will help us understand the results of those efforts and provide recommendations for future improvements. If you are entrepreneurial, data-driven, and have a passion for customer experience, then this may be the role for you!

    Responsibilities

    • Manage technical aspects of key marketing systems (email marketing, CRM, etc.) used to generate, distribute, and report on leads.
    • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
    • Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
    • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
    • Monitor and maintain data quality within the marketing database.
    • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
    • Lead effort to create lifecycle marketing dashboard in key reporting systems(s).

    Qualifications

    • 5 to 7 years of business experience with a focus on marketing systems and business improvement.
    • Strong analytical skills and experience with reporting and data analysis.
    • Proven ability to make recommendations for the best path to execution on the backend of 1:1 marketing in environments that have had disparate data systems.
    • Ability to manage multiple projects at the same time in a fast-paced environment.
    • Technically capable, excellent communicator, and a desire to improve processes.
    • Self-motivated with the ability to think strategically and work independently.
    • Experience and/or certification with Marketo is a plus.

     

    Education Requirements

    Bachelor's degree in marketing, business or similar discipline.

     

    Compensation

    The position is a salaried position.

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